Part of Eidra

Work

↳ Selected projects

©2025

Foodlab

New direction, identity, and digital platform.
Client
Foodlab
Year
2023
Service
Insight, DNA, Roadmap and Launch
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OBOS Carbonator

Together with OBOS, we took an idea all the way from the drawing board to launch.
Client
OBOS Innovation
Year
2022
Service
Feasibility Study, Concept Testing and Piloting
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Å Energi

From zero to 67% brand awareness in ten months: Brand strategy for Å Energi.
Client
Å Energi
Year
2023
Service
Brand strategy
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IntheCan

Development of InTheCan premium canned food.
Client
In The Can
Year
2023
Service
Insight, Concept Development, Go-to-Market Strategy and Crowdfunding
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Telenor R&I Store-front

A Shared Storefront for Research & Innovation.
Client
Telenor Group Research & Innovation
Year
2024/2025
Service
Insight, Concept Development, Product Design, Roadmap & Co-Creation
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Made in Norway

Development of the “Made in Norway” origin label.
Client
Innovation Norway
Year
2023/2024
Service
Insight & Launch
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Vixla

Positioning a Norwegian clean-tech pioneer for global growth.
Client
Eagle Technology
Year
2024
Service
Insight, Brand Strategy, Naming, Visual Identity, Go-to-Market & Launch
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Wabba

Wabba is rewriting the rules of healthy snacking.
Client
Wabba Treats
Year
2023
Service
Insight, DNA, Name, Roadmap & Launch
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Insight-out,
customer-centric growth.
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hei@tba.no
+47 480 89 201
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© 2025