↳ Challenge
Wabba is a Norwegian start-up exploring the potential to commercialize a concept for healthy snacks. Together with tba_, the concept was refined — and the country’s first premium bean snack was born. The company is now focusing on digital distribution and targeting a global niche market with far greater potential than what’s available in Norway.
In close collaboration with Wabba, market insights and various distribution hypotheses formed the basis for a revised business strategy and brand identity. Based on this, a go-to-market strategy was developed, focusing on sales through selected premium stores, as well as direct sales and subscriptions online. The first step is to succeed in Norway — then take the concept international. With a global audience increasingly seeking healthy lifestyle products, the design was developed to stand out on small digital surfaces and speak a universal language of energy and positivity. Wabba aims to build awareness through social media and selected ambassadors — breaking the sound barrier in digital channels and standing out in the feeds of conscious consumers. As a challenger brand, Wabba chose to be bolder than the big, established players. Each package has its own shapes, icons, imagery, and playful copy that reinforces the product experience. Every line of text is written to entertain. The result? Elegant packaging that pops digitally — or loud luxury, as we like to call it.
↳ Approach
↳ Result
Wabba is now available at wabba.no. The snacks have received extensive coverage in leading national media and gained wide reach across social platforms. Today, Wabba is distributed through nearly a hundred of Norway’s leading retail and hospitality outlets — as well as in Spain, the UK, Greece, and Switzerland.
