↳ Challenge
We supported Agder Energi and Glitre Energi in their merger and rebranding to Å Energi. The company aimed to build brand awareness while strengthening its reputation as a sustainable energy provider.
We conducted a comprehensive market analysis to understand Å Energi’s brand position and identify new opportunities. Based on these insights, we defined a clear and differentiated positioning for Å Energi as a leader in renewable energy. Together with Neue Design Studio, we created a visual identity that reflects the company’s values and sustainability ambitions. Targeted campaigns across digital and traditional channels emphasized Å Energi’s commitment to green energy and innovation, while partnerships with environmental organizations and sponsorships of green tech initiatives strengthened the brand’s credibility and visibility. A customer loyalty program was also launched to engage existing customers and attract new ones.
↳ Approach
↳ Result
In just ten months, Å Energi achieved an impressive increase in brand awareness - from zero to 67%. The successful implementation of the strategy resulted in higher customer satisfaction and a stronger market position. The campaigns generated significant media attention and consumer engagement, fueling rapid growth in awareness. Through a well-balanced combination of market analysis, creative design, and strategic communication, Å Energi is now positioning itself as a leading player in the renewable energy market.
